The Phobia Freedom Formula is Blair Dunkley's proprietary methodology that helps identify and resolve the underlying mental structures responsible for phobias, anxiety, and limiting beliefs. Unlike traditional approaches that focus on coping mechanisms, the Formula works to actually restructure how your mind processes information associated with the phobia or limiting belief.

The full certification program runs for 3 days, with approximately 1-2 hours everyday commitment including live sessions, practice work, and self-study. After completing the program requirements and passing the final assessment, you'll receive your official certification. Many practitioners begin working with clients under supervision during the training period.

No prior experience in therapy or coaching is required. The program is designed to build your skills from the ground up. While those with backgrounds in psychology, coaching, or related fields may find some concepts familiar, Blair's methodology is unique and will be new to most practitioners. What's most important is your commitment to mastering the techniques and helping others.

Sessions are conducted virtually via Zoom. Each session lasts approximately 90 minutes and involves a structured approach to identifying and resolving the mental structures causing your challenges. The process is conversational and doesn't require hypnosis or intense emotional experiences.

Most clients experience significant shifts in how they relate to their phobia or limiting belief after just one session. While results vary by individual, many report immediate relief and new perspectives that continue to develop in the days and weeks following the session. The 30-day follow-up support ensures that changes are maintained and integrated.